What’s in a name?
Brands can often speak to the identity of a product or service, whether that be of luxury, reliability or cost-effectiveness. The success of a brand is when it has a personality and resonance with consumers. There are, however, many risks worth avoiding when deciding on a brand name.
FRKelly’s Adam Flynn and CI Studio’s Niall Corcoran recently appeared on the Irish Times Inside Marketing podcast to discuss the dangers to avoid when coming up with a new brand name and how important it is for businesses to get their branding right from the start.
Part of that is the importance of ensuring that when a business is deciding on their new brand name, the name should be checked by a professional to see if anyone else has registered an identical or similar trade mark to it.
Click on the image below to play the podcast.
Please also see the article based on the discussion from the podcast published on the online version of the Irish Times here -
Irish Times 'Why a brilliant brand name matters for business success'.
If you have any queries on the content discussed in the podcast, please feel free to contact us.
