Mary Bleahene.


Mary’s Story:

Mary’s practice is dedicated exclusively to providing her clients with Irish, EU and international trade mark law, strategy and consultancy services. With more than 25 years experience in London and Dublin law firms, as well as in specialist patent trade mark attorney firms, Mary advises on the creation, selection, clearance, acquisition, exploitation and defence of brand names and logos, as well as in relation to related properties such as domain names and company names. She develops programs for the registration and policing of client’s trade mark rights worldwide, as well as advising many US and other international brand owners on the defence of their trade mark rights in Ireland and Europe. In addition, she advises clients on domain name issues including domain name disputes such as the Uniform Domain Name Dispute Resolution Policy (UDRP) complaints procedure, and other similar processes for country code top-level domains (ccTLD’s) in order to recover or cancel infringing domain names. In addition, Mary frequently advises clients on trade mark issues relating to social media platforms and assists them in defending their brands in the online world. Mary does her best to help clients resolve their trade mark disputes outside court whenever she can. Where this is not possible, she works closely with specialist trade mark litigators in other firms in Dublin, the USA, China and other countries.

Mary works with clients from a wide range of industries and professions including food and drink, retailing, publishing/media, electronics and software (she was an Electronic Engineer with Philips in a previous incarnation), fashion and beauty, financial services, building, construction, and as well as entertainment. She assists all types of individuals, small companies, startups, large Irish public companies, as well as US corporations and law firms in trade mark law and practice matters.

Mary is an active member of the International Trade Mark Association (INTA) and currently serves as a committee member of the INTA Public Information Committee. She has also participated in the INTA Dilution and Well Known Marks Committee (2008-2010), the INTA Bulletin Committee (2010- 2016) and served as co-chair of the INTA Bulletin Europe and Central Asia Subcommittee (2014-2016). She served on the INTA Trade Mark Office Practice Committee from 2016 to 2018. Mary has authored many articles about Irish and European trade mark law and practice for the INTA Bulletin, and is the author of INTA’s online publication “Country Guides” in relation to its chapter on Ireland.

Mary qualified as an English solicitor with a leading London law firm on 2nd October 2000 and was admitted as an Irish solicitor in December 2000. She is an active member of the Law Society of Ireland and a committee member of its Intellectual Property Law Committee. Mary is a member of the Chartered Institute of Trade Mark Attorneys (CITMA), a UK Chartered Trade Mark Attorney (by examination), an associate member of the UK Charted Institute of Patent Agents and a member of the Irish Patent and Trade Mark Association (by examination) since 25th September 2001.

Career and qualifications

  • European Trade Mark and Design Attorney
  • Irish Trade Mark Attorney
  • Chartered Trade Mark Attorney (UK)
  • Admitted as a Solicitor in Ireland
  • Admitted as a Solicitor in England and Wales
  • M.Sc. Intellectual Property Law Management
  • B.Sc. Electronic Engineering
  • Associate Member of the UK Chartered Patent Institute
  • Member of the Irish institute of Patent and Trade Mark Attorneys

Awards and citations

  • World Trademark Review – WTR1000 – listed as one of the world’s leading Trade Mark professionals for 2019.
  • World IP Review – WIPR Leaders – listed as a leader in Trade Marks for 2019

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