What is a Trade Mark?

Trade marks are used to distinguish products and services from those of their competitors. They play a pivotal role in establishing brand awareness and creating loyalty. Properly used and promoted, a trade mark can be a company’s most valuable asset. Trade marks such as FORD and WATERFORD are household names and assist consumers in making decisions about the choices they make.

Trade marks should not be confused with trade names. While trade names can also serve as trade marks, the registration of a company or business name does not necessarily prevent competitors from using identical or similar marks.

At FRKelly, we can help you select the most appropriate brand for your business as well as advise on registering a trade mark. We can carry out searches in Ireland and around the world and look after all stages of the process, from application through to registration.

For more information, download our Trade Mark Guidebook here.